Promoting any event, show, or brand requires many moving parts. It’s not just about reaching out to as many people as possible or shouting the loudest. It’s also about showcasing value, trust and, of course, an amazing experience, ensuring your audience “get” what you’re offering. This is what will ultimately maximize event attendees, keep marketing costs low, and increase your revenue figures for years to come.
Traditionally, many agencies try to put everything into a ‘one-size-fits-all’ approach, where they attempt to make what worked for one client the same as any other. This is not only ineffective to achieving maximum results, but it also costs you additional time and money backtracking to fix mistakes that are often made in this model.
