In the ever-evolving landscape of digital marketing, Pinterest emerges as a treasure trove for brands seeking a visually engaging and dynamic platform to connect with their audience. Boasting over 400 million monthly active users, Pinterest is not merely a repository for DIY aficionados but a strategic marketing tool with immense potential.
Let’s delve deeper into seven compelling reasons why Pinterest deserves a prime spot in your brand’s marketing strategy.
Looking to find out how Pinterest can boost your brand? Activate Marketing can show you how.
1. Visual Storytelling Galore:
Visual storytelling on Pinterest transcends the ordinary; it’s a gateway for brands to craft immersive narratives that resonate deeply with their audience. Imagine your Pinterest profile as a digital storyboard where each pin and board contributes to a visual tapestry that tells the unique tale of your brand.
As an example, Pinterest allows you to:
- Utilize Boards as Chapters: Create boards that serve as chapters in your brand’s story. Whether it’s the evolution of your products, behind-the-scenes glimpses of your team, or user-generated content, each board becomes a chapter inviting users to explore and connect with your brand on a personal level.
- Curate Aesthetic Consistency: Maintain aesthetic consistency across your boards to create a visually cohesive brand identity. This consistency helps in reinforcing your brand’s personality and allows users to instantly recognize your content amidst the diverse Pinterest landscape.
In actual fact, Pins accompanied by images receive a staggering 94% more clicks than those without, emphasizing the platform’s visual-centric nature.
2. Tap into an Engaged Audience:
Unlike other social platforms, Pinterest users aren’t passive scrollers; they’re actively seeking inspiration and planning for future endeavors. Whether users are dreaming up fashion ensembles, home decor projects, or travel itineraries, they are engaged, primed receptive. This active user base provides a unique opportunity for brands to seamlessly integrate into the planning processes of their audience.
A remarkable 85% of Pinners use Pinterest to plan significant life moments, from weddings to home improvement projects – the perfect opportunity for your brand to deliver to these needs and wants.
3. Drive Traffic with Shoppable Pins:
Transforming inspiration into action is seamless on Pinterest with the introduction of shoppable pins. These clickable images turn your Pinterest account into a virtual storefront, allowing users to make purchases directly from your curated content. It’s an innovative way to merge the discovery phase with the purchasing journey. Brands utilizing shoppable pins have witnessed a substantial increase in traffic to their sites, boasting a 2.3x uplift. While this isn’t the best fit for every brand, it again shows that Pinterest’s audience is engaged and ready to convert, given the correct prompts and messaging.
When using Pinterest as a e-commerce platform, it is crucial to bear these points in mind:
- Design visually appealing pins that showcase your products in real-life scenarios. Whether it’s a fashion ensemble, home decor arrangement, or a culinary masterpiece, let users envision how your products fit into their lives.
- Recognize that a significant portion of Pinterest users engage via mobile devices. Ensure your shoppable pins are optimized for mobile shopping, providing a frictionless experience for users to explore and make purchases on the go.
- Integrate your product catalogs into Pinterest to dynamically showcase your inventory. This not only streamlines the process of updating product information but also enables you to leverage Pinterest as a dynamic extension of your e-commerce platform.
4. SEO Boost for Increased Discoverability:
Beyond its social aspects, Pinterest functions as a visual search engine. Much the same as the rise of TikTok SEO, strategic optimization of your pins and boards with relevant keywords enhances discoverability, ensuring your content surfaces when users are searching for related topics. It’s a potent way to tap into the platform’s vast search potential. Pinterest registers over 2 billion searches monthly, making it a thriving space for users actively seeking content.
5. Collaborate with Influencers and Creators:
In the era of influencer marketing, Pinterest offers a unique avenue for collaboration. Identify influencers and creators whose aesthetic aligns with your brand, and let them curate boards that showcase your products or services. This approach adds authenticity to your brand presence on Pinterest. An impressive 61% of Pinners have discovered new brands or products through influencer-generated content.
6. Create How-To and Tutorial Content:
Pinterest isn’t just a source of inspiration; it’s a hub for practical knowledge. Create how-to guides and tutorial content that showcases your products or services in action. By providing valuable insights, brands can foster engagement and position themselves as authorities in their respective niches.
Pins related to life moments witness a substantial 22% higher search rate year-over-year, underscoring the platform’s utility for instructional content.
7. Stay Ahead with Trend Insights:
Pinterest Trends emerges as a valuable tool for brands keen on staying ahead of the curve. By tapping into emerging trends, your brand can align its content with current interests, ensuring relevance and resonance with your target audience. Pinterest Trends experienced a remarkable 77% year-over-year increase in searches, indicating a growing appetite for staying abreast of trending topics.
Pinterest isn’t merely a social media platform; it’s a dynamic space where brands can craft compelling narratives, engage with an active audience, and drive meaningful actions. Whether through visual storytelling, shoppable pins, SEO optimization, influencer collaborations, instructional content, or trend insights, Pinterest provides a multifaceted approach for brands to connect authentically with their audience. As you embark on your Pinterest journey, seize the opportunity to unlock the platform’s full potential and watch your brand’s visibility and engagement soar to new heights.
